Last week we were back in person, attending the Service Design Global Conference titled "Courage to design for good", organised by the [Service Design Network.](https://www.service-design-network.org) This time we headed to the industrial docklands of Copenhagen to discuss how we as the service design community can establish the courage to set a different agenda, both in the products and services we design, and for the communities and organisations we are part of. Here are a few snippets from the two days:
### How can design help to construct a better future? 
By setting new priorities and assuming agency (in the sense of empowerment).
### What are design most relevant superpowers? 
Design as a systemic discipline has tools that help to scale, collaborate, track, measure and connect to business impact.
### What else is needed? 
We need to find new organisational structures that cultivate empowered and poly potential teams in order to tackle the complex challenges of today.
### How to proceed? 
Immerse ourselves into the "Mess of the present" to create a future that is still possible!

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Service Design Global Conference: "Courage to design for good"

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Last week Blake McEldowney and Juan Soriano Blanco Soriano visited[ IFA Berlin 2022](https://b2b.ifa-berlin.com/en/). After 3 years, they got to reconnect with the consumer electronics community in person, in an industry Mormedi has extensive experience and expertise since its first project back in 1998. 

As expected, the concept of sustainability was all over the place. From displays and stands that emulated a botanic garden - some companies are even working on indoor plant growing appliances - to the exhibition of products and technologies that promote efficiency and improve Supply Chain carbon footprint. Although many displays were compelling, it needs deeper investigation to understand genuine effort to improve and how much is just promoting a perception of sustainability.

It was good to see some appliances that are made to last longer and are designed to be easier to repair. Although the tradeoff between affordability and sustainability remains, this is still good news, since the world discards around 60 million tonnes of e-waste per year.

Another sustainability related initiative that is growing within the industry is the concept of Home Appliances “as a service”. More Companies are implementing a leasing model, keeping track of the entire lifecycle of the products they sell and takingresponsibility for their disposal at end of life, while the customer just gets to use the device hassle free. 

Of course it wasn’t all about sustainability, IFA received over 160.000 visitors eager to experience the latest smart home and connectivity solutions, some of the other trends we highlight are:

#1. Continued Customization
![IFA CUSTOMIZATION.JP.JPG](https://cms.mormedi.com/uploads/IFA_CUSTOMIZATION_JP_9bd1a1fc14.JPG)
![IFA Phones.JPG](https://cms.mormedi.com/uploads/IFA_Phones_857692bf8a.JPG)

Companies are engaging with their clients by giving them the chance to customize their products in a deeper way with more complex characteristics and features that can be tailor made.  

For example, we saw LED light panels across the entire front of the fridge and washing machines, so colours could change instantaneously depending on the function needed and aesthetic choice. #customization #devices

#2. IOT devices

Brands are improving the connectivity and convenience of their new products, with enhanced features, platforms and protocolslike MATTER. There is still along way to go to make these experiences truly compelling. Another question is the security of these connected systems and we are yet to see a clear answer. 

#3. Foldables

Foldable Smartphones and Tablets; the latest generation are now more robust and have an improved quality look and feel. The flexibility of use and portability benefits are becoming quite compelling, especially if we get more out of one device. There were also some large 15” folding screen Laptops that unfold to become a super large display / tablet that could be interesting in the next generation.

![IFA accessories.JPG](https://cms.mormedi.com/uploads/IFA_accessories_99184a8227.JPG)
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#4. Accessories

Big brands are realizing that there is a good business opportunity in developing their own accessories for their products rather than relying on 3rd party providers. This means higher quality and a better fit to the devices.  


#5. Gamification

Companies are making experiences as playful and interactive as possible and devices that challenge users to participate and engage with their specific functions. 

#6. Mixed-up Reality

There was a lot of discussion about where the VR - AR - XR - Metaverse is heading and what this means for the appliance &technology industries, but not much clear evidence of new thinking or offers beyond a few heads up display headsets for gaming. 

It is great to be back to in-person events and to catch up with colleagues in the industry and to experience all these new solutions first hand.

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IFA, sustainability and beyond

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What is going to happen with transportation in the cities of the future? That is the question we wanted to answer during our latest Talking Futures at Mormedi a few days ago. 

In this opportunity, we had the chance to invite [Fabio Filippini, ](https://www.linkedin.com/in/fabio-filippini-b3705250/)one of the world's leading car designers, creator of the Ferrari 458 Speciale, Ferrari California T, Ferrari GTC4 Lusso, among many other icons, who came from Japan to share his experience with us.

According to Fabio, who has over 30 years of experience in the mobility world, we are going through a major change that is going to transform the way we move within the cities. 
“The transportation world, the automotive world, is going through a major revolution like what happened when the candle went to the electric bulb. **The electric bulb wasn’t born by improving the candle, it was born by changing it completely. Now we are the bulb, but we are the LED bulbs**. We still look the same for this case but in reality, is an even bigger revolution. Because LED is not just light, is many ways of expressing light, information, plenty of things. LED is screens, is flexible light, is medical, it gave a help to completely transform the way surgery is done today”, he explained during his presentation at Mormedi. 

This major change means that nowadays, there are multiple ways of doing mobility, so the solution is no longer a product, but the interconnection between all these multiple forms and services that enable us to move from one place to another. 

“Even car makers and big OEMs are also shifting and changing their way of doing things. For example, [Mobilize](https://www.mobilize.com/es/te-presentamos-mobilize/mobilize-x-renault-group/) is a new service offered by [Renault](https://www.renault.es/?ORIGIN=SEA&CAMPAIGN=es-es-r-l-def-brand-all_products-na-go-classic-marcapura_OMD202112768635&gclid=Cj0KCQjwqoibBhDUARIsAH2OpWiE5wozKd4jQtAiK8jyAiddqAL3BZRNdXdo6BYf7RnrRR93BOBXJpoaApOAEALw_wcB&gclsrc=aw.ds) for car sharing or for different services with a subscription. They develop specific vehicles that are modular. The same base electric vehicle could be for personal individual transportation, for car sharing, for delivery and they have different forms of vehicles. **Car makers are already going over the simple fact of selling products. They started to sell services like it happened with the mobile phone that we don't buy anymore. Most of the time we buy the service, and the mobile phone comes with it**”.

![Fabio Filippini.mp4](https://cms.mormedi.com/uploads/Fabio_Filippini_76b939e4cd.mp4)
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### What is the challenge? 

Autonomous cars are a reality today, the most recent cars have already an autonomous function. Now the problem is to finalize the integration of the autonomous car into a mixed environment. And this of course is also true with many other ways of transportation, either by air, delivery, people or either by rail, they will have to be integrated, Fabio explained. 

“**We should probably start to think more about cars not so longer as an individual vehicle, which probably will continue to exist in a separate shape, but as a multiple multifunctional moving space that will be available.****bold text** You no longer need don't need space for the driver, you need to have another experience. 

So, the future of transportation in big cities will be multiple form integrated into an offer of multiple services, coordinated and interactive. 


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Fabio Filippini: “The transportation world is going through a major revolution like what happened when the candle went to the electric bulb”

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Service Design Global Conference: "Courage to design for good"

Mormedi

Marketing

How can design help to construct a better future?

What are design most relevant superpowers?

What else is needed?

How to proceed?

Fabio Filippini: “The transportation world is going through a major revolution like what happened when the candle went to the electric bulb”

IFA, sustainability and beyond