The future of transportation goes from technology, infrastructure, collective transport to multimodality. There are many international events that cover these topics from different perspectives, [InnoTrans](https://www.innotrans.de/en/) is one of the most complete ones. 
Besides seeing tank wagons, high-speed trains, and buses displayed on 3500 metres of track, we identified five trends that will be shaping the world of transport. 

### 1. Hydrogen, hydrogen…did we say hydrogen? 

Hydrogen has a key role to play in decarbonizing transport and manufacturers are aware of it. At InnoTrans, we got to see hydrogen fueled trains and buses. This is a trend that we already saw at last year’s IAA Mobility as a solution for heavy goods vehicles and is becoming more and more relevant. 

### 2. Homelike atmosphere 

Manufacturers are using wood-finish laminates, textiles more similar to those found in the home even marble-style bathroom finishes in the interior of the trains. 

![Livery.jpg](https://cms.mormedi.com/uploads/Livery_333a173aca.jpg)
![Señaletica.JPEG](https://cms.mormedi.com/uploads/Senaletica_ece890cbfd.JPEG)

### 3. Interiors designed for multimodal transport

Multimodal transport is becoming relevant. People want to get from point A to B walking, by bicycle, car, train, plane or all of them together. Manufacturers are designing cabin interiors of trains taking multimodality into consideration, with spaces to bring along bicycles and scooters even going the extra mile with charging areas for those that are electric.

### 4. Impressive livery

We got to see trains with full vinyl-covered exteriors and eye-catching graphics.

### 5. Digital signs and screens everywhere 

Digital screens inside and outside the trains both for information and advertising purposes, with new solutions for displaying from screens in more visible places, projections on glass, to icons on windows and lights on doors.

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The latest in railway transportation at InnoTrans 2022

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Last Thursday we had the opportunity to enjoy an interesting conversation with Adolfo Ramirez in a new edition of our Talking Futures, Mormedi's talks about the future and what it holds for us.

Adolfo is a professor at IE Business School and The Valley Digital School and has been General Manager at Banesto and Deputy General Manager at Banco Santander, among other things. He is also the founder of Vida Silver, an initiative that brings together the physical and the digital in search of being the meeting point for all those who want to contribute to the development of the Silver Generation.

During the talk we addressed the issue of reinventing processes in companies, how they can and must adapt to the new times with technology and talent and why it is necessary for them to do so. Adolfo stressed that start-ups have it easier than large companies, since they are more willing to take action to improve their processes, while large companies tend to relegate processes to the last stage of their decision making.

We share with you in this article some excerpts from the conversation, which you can watch soon in video on our [Youtube channel](https://www.youtube.com/watch?v=qEeVtCNiRoM) and listen to in audio on [Spotify](https://open.spotify.com/episode/4p7IUbE5ULj2jdfB3ohcZU).

**Companies are redefining their internal processes, introducing agile methodologies or training employees with new skills to gain competitiveness in efficiency or quality. We are all aware that many operations are being digitized and that large retail companies already have robots in their warehouses. Today we are going to talk about reinventing processes in companies. How did we get here, how did we get to this point?**

I am going to try to demonstrate the importance of processes in organizations, because when you build transformation, you are building it from the process. I think it is tremendously interesting and important and we are forgetting it many times, more than we should. 

Why have we come this far? Well, we have reached this point because, if we understand well what is happening, there has been a technological disruption, a convergence of technologies that we call exponential or disruptive. Each one of them would have generated a disruption by itself, but there has been a convergence. Cloud, big data, artificial intelligence, internet of things, blockchain, 5G... A lot of technologies have appeared that are causing us to bring about a change in consumer behavior, and that change leads to new business models. That's what's happening and that's why we're here. 

And the important thing is for companies and organizations to understand the change and understand how they can leverage those technologies. In many cases what is happening is that we are starting to invest in technology, we are starting to change business models, we are even starting to reinvent processes without knowing what our strategy is and without knowing the possibilities we have. In other words, in many cases we are starting the house from the roof up. The important thing is to understand the technology and see if our strategy is adequate for this new path. I am not saying to change the strategy, but to review it. Maybe I understand these technologies and I decide that my strategy is well defined and I continue with it; but what you do have to do, for sure, is to review the strategy in the light of everything that is happening, in the light of all these new technologies.

In this concept, the issue of processes is a tremendously important issue. Processes are, I would dare to say, like the vascular system of the body, because they are what allow you to function in the whole organization. And bureaucracy is like cholesterol. Eventually it clogs up the veins and there is a collapse. Possibly, in this context, innovation is like a healthy diet and physical exercise. If you are innovating, you are making processes much more agile, which leads you to have a much more agile and flexible organization. So, processes are at the heart of this innovation, of this transformation. We have reached this point as a result of this technological convergence and the change in customer or consumer behavior. 

**Are all processes suitable for review and digitization?**

I would dare to say absolutely yes. What happens is that, and this is a very interesting topic, many times, when you are going to address processes, you are going to address an automation process or a digitization process, but there is a previous step, which is to see if the process is necessary.

Many times organizations enter into this dynamic of "we are going to redesign, we are going to revise, we are going to automate". Also, as a consequence of being more modern, they start "I'm going to automate this process, I'm going to mechanize this process". And automation, mechanization and digitization have probably been going on all our lives. The important thing is to take a step back and see if the process, the process that leads to the best, is a necessary process. Because the best automation of the process, for me, is to eliminate it. That is, not having to use it. And if in the relationship with customers, in the relationship with suppliers, you manage to eliminate that process and address them in a different way, possibly you have taken a step forward.

One of the trends that I'm sure you've discussed in some of the meetings you've had is zero interface. What the zero interface is about is that in the process you eliminate all the intermediate steps, you eliminate all the devices you have, and directly you are able to do that process, as we are seeing with the virtual assistants or when you use the contact less today, eliminating the need to use the card, which nowadays you use the cell phone many times. So, let's say you are eliminating steps from that process, and in many cases even eliminating that process.

So, to the question of whether all processes can be reviewed, yes, and what would happen is that you would have to eliminate some of them from the organization.

Adolfo Ramírez y Joe Lozano en Talking Futures

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Talking Futures #5: Reinventing processes

Last week Blake McEldowney and Juan Soriano Blanco Soriano visited[ IFA Berlin 2022](https://b2b.ifa-berlin.com/en/). After 3 years, they got to reconnect with the consumer electronics community in person, in an industry Mormedi has extensive experience and expertise since its first project back in 1998. 

As expected, the concept of sustainability was all over the place. From displays and stands that emulated a botanic garden - some companies are even working on indoor plant growing appliances - to the exhibition of products and technologies that promote efficiency and improve Supply Chain carbon footprint. Although many displays were compelling, it needs deeper investigation to understand genuine effort to improve and how much is just promoting a perception of sustainability.

It was good to see some appliances that are made to last longer and are designed to be easier to repair. Although the tradeoff between affordability and sustainability remains, this is still good news, since the world discards around 60 million tonnes of e-waste per year.

Another sustainability related initiative that is growing within the industry is the concept of Home Appliances “as a service”. More Companies are implementing a leasing model, keeping track of the entire lifecycle of the products they sell and takingresponsibility for their disposal at end of life, while the customer just gets to use the device hassle free. 

Of course it wasn’t all about sustainability, IFA received over 160.000 visitors eager to experience the latest smart home and connectivity solutions, some of the other trends we highlight are:

#1. Continued Customization
![IFA CUSTOMIZATION.JP.JPG](https://cms.mormedi.com/uploads/IFA_CUSTOMIZATION_JP_9bd1a1fc14.JPG)
![IFA Phones.JPG](https://cms.mormedi.com/uploads/IFA_Phones_857692bf8a.JPG)

Companies are engaging with their clients by giving them the chance to customize their products in a deeper way with more complex characteristics and features that can be tailor made.  

For example, we saw LED light panels across the entire front of the fridge and washing machines, so colours could change instantaneously depending on the function needed and aesthetic choice. #customization #devices

#2. IOT devices

Brands are improving the connectivity and convenience of their new products, with enhanced features, platforms and protocolslike MATTER. There is still along way to go to make these experiences truly compelling. Another question is the security of these connected systems and we are yet to see a clear answer. 

#3. Foldables

Foldable Smartphones and Tablets; the latest generation are now more robust and have an improved quality look and feel. The flexibility of use and portability benefits are becoming quite compelling, especially if we get more out of one device. There were also some large 15” folding screen Laptops that unfold to become a super large display / tablet that could be interesting in the next generation.

![IFA accessories.JPG](https://cms.mormedi.com/uploads/IFA_accessories_99184a8227.JPG)
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#4. Accessories

Big brands are realizing that there is a good business opportunity in developing their own accessories for their products rather than relying on 3rd party providers. This means higher quality and a better fit to the devices.  


#5. Gamification

Companies are making experiences as playful and interactive as possible and devices that challenge users to participate and engage with their specific functions. 

#6. Mixed-up Reality

There was a lot of discussion about where the VR - AR - XR - Metaverse is heading and what this means for the appliance &technology industries, but not much clear evidence of new thinking or offers beyond a few heads up display headsets for gaming. 

It is great to be back to in-person events and to catch up with colleagues in the industry and to experience all these new solutions first hand.

The latest in railway transportation at InnoTrans 2022

Mormedi

Marketing

1. Hydrogen, hydrogen…did we say hydrogen?

2. Homelike atmosphere

3. Interiors designed for multimodal transport

4. Impressive livery

5. Digital signs and screens everywhere

IFA, sustainability and beyond

Talking Futures #5: Reinventing processes