We are thrilled to share that our project HyperPort cargo solution, developed together with [HyperloopTT,](https://www.hyperlooptt.com) was awarded with a [German Design Award 2023 ](https://www.german-design-award.com/en/)on the category of Excellent Product Design/Conceptual Transportation. 

The German Design Award is known as one of the most distinguished recognitions within the design world. It is hosted by the [German Design Council](https://www.german-design-council.de/en/about-us), the expert for brand and design in Germany. It was established on the initiative of the German Bundestag (the lower house of German parliament) as a foundation in 1953, it supports the industry in all matters consistently aimed at generating an added brand value through design. 

This is the third award Mormedi has received for the HyperPort cargo solution this year. In June the project was awarded by the [IF Design Award 2022](https://ifdesign.com/en/winner-ranking/project/disrupting-the-future-of-cargo-transportation/346230) in the discipline of “professional concept” and later in October, the company was elected “Product Designer of the Year” by the [New York Design Awards](https://nydesignawards.com/winner-info.php?id=846) for the HyperloopTT initiative. 

“The transportation world as we know it, is going to go through a major change within the next years because innovative solutions like HyperPort will become a reality. We are honored to take a part on this disruptive future”, said Mormedi’s CEO & Founder, Jaime Moreno.  


large_MicrosoftTeams-image (13).png

medium_MicrosoftTeams-image (13).png

small_MicrosoftTeams-image (13).png

thumbnail_MicrosoftTeams-image (13).png

MicrosoftTeams-image (13).png

Mormedi and HyperloopTT win a German Design Award 2023 for HyperPort cargo solution project

large_MicrosoftTeams-image (14).png

medium_MicrosoftTeams-image (14).png

small_MicrosoftTeams-image (14).png

thumbnail_MicrosoftTeams-image (14).png

MicrosoftTeams-image (14).png

Here we share the interview given by [Diego García,](https://www.linkedin.com/in/diego-garcia-garcia-design/) Industrial Designer at Mormedi to Izzy Kington for the [Annual Showcase 2022 ](https://rii.mydigitalpublication.co.uk/publication/?m=63352&i=756327&p=40&ver=html5)from Railway Interiors International Magazine. Diego has been part of the team that developed HyperloopTT cargo transportation system, as well as our different projects for Alstom, Quantron and many other mobility initiatives. 

**Have any material innovations or trends caught your attention recently?**

There is a general trend where the user wants to perceive sustainability. Brands from other
sectors, such as Nike or Smile Plastics, show the recycled raw material in their products,
creating a kind of irregularity that is very attractive to the public.

There is a clear trend towards the use of more sustainable materials in train interiors,
considering the whole lifecycle, including where materials come from and how they will be
recycled. For seat upholstery and other textile elements, we’re seeing the use of fabrics and
felts made from recycled PET.

Bio-based materials are being developed as vegan substitutes for animal leather – for
example made from mycelium, coconut or sugar cane fibres. Natural fibres or composites
made from coffee grounds or recycled paper can be used for single-use amenities such as
food trays and packaging.

**Are there any technological trends you’d like to highlight?**

Passengers are surrounded by technology and expect to be able to continue their daily
digital experiences during their trip. There is also an opportunity to modernise and digitalise
parts of the onboard experience, for example incorporating real-time wayfinding
information into signage, and food pre-ordering capabilities.

Thinking further ahead we can imagine AR experiences that enable positive and useful
communication with the user, for example regarding the train’s sustainability credentials,
onboard materials, or historical or geographical information about places along the route.

**Have you seen a change in design priorities of late?****bold text**

There has been an innovative push in aircraft design over the past 20 years, due to
liberalisation and increased competition. The same will happen in rail, so we should see a lot
of change and innovation over the next five to 10 years.

Key drivers for new design approaches include requirements for accessible travel for all
passenger typologies; sustainability; more personalised offerings for specific passenger
needs; and increased integration of digital and physical experiences.

**Are there any other trends you’d like to highlight?**

The industry should take advantage of new EU regulations that will favour the use of the
train over aircraft and cars. Trains should adapt to meet the needs of current travellers and
integrate solutions that are already standard for other means of transport.

An emerging and attractive niche market is luxury trains. This is a new world to be explored,
applying new solutions and technologies to renew this small and traditional sector, creating
aspirational products that improve the image of the brand and operator.

large_Railway2.png

medium_Railway2.png

small_Railway2.png

thumbnail_Railway2.png

Railway2.png

Railway Interiors International "Annual Showcase 2022": The shape of things to come 

**How Digital Twins are Revolutionizing Operations: Real-time Monitoring, Decision-making, Enhanced Communication, and what are the opportunities for designers and creative profiles.**

It's likely not the first time you've heard about "Digital Twins," but if I asked you for a precise definition, you might not be able to provide one. Don't worry, it's normal.

If we search for a common and accepted definition for this concept, we will find many different ones, and so far, they are all valid. For the moment we can define it as a digital copy of the real world that uses real data and try to represent the behaviors from reality.

All agree that it is a key technology that can provide a new level of knowledge about the operation and maintenance of complex systems, resulting in improvements in efficiency, reliability, and costs.

It seems like we're talking about something very technical, focused on the industrial sector and with the goal of controlling and optimizing what already exists. So, what is the role of designers and creatives in this world of scientists, data, statistics, and algorithms? What can we contribute?

Based on this foundation, let´s delve into the benefits of "Digital Twins," their barriers and challenges, and what we should consider when working with them, and finally, I will share my vision. That is, we will explore the context to ultimately share my perspective and attempt to answer the questions raised.

For "Digital Twins" to be a reality today, we've had to develop other necessary technologies such as IoT, AI, Edge Computing, Augmented Reality, or 5G. Without these technologies, we wouldn't be able to have a "Digital Twin." It's the convergence of all these technologies that have made the appearance of DT possible.

But how do these technologies relate? Let´s explain it using the following chart. As you can see, there are different layers of technology, and each one has a function.


 <img src="https://cms.mormedi.com/uploads/01_11bd501b44.png">


We use the Internet of Things (IoT), which connects devices in the real world to the internet to constantly measure and send data to the cloud. The data is then dumped into a 3D digital model called a digital twin, where it can be visualized in real-time and historical data, and intelligent algorithms can be applied. When different objects with specific behaviors work together to form a larger system, we call it a system of systems or a digital twin that integrates other models. Finally, by using data, we can run advanced algorithms such as AI/ML to simulate or predict behaviors.

The coordination and integration of all these technologies result in a powerful system that allows us to establish optimal control over operations and is capable of providing key information when making decisions.
So, what is a Digital Twin then?


 <img src="https://cms.mormedi.com/uploads/02_ebf59335dd.png">


The truth is that seeing this makes you want to implement this technology tremendously. However, DTs have not yet become popular in the business world and have not shown their potential. It is a technological piece that still has many barriers, both technological, political, and social.

Despite all these points, the future of DTs is promising. With the emergence of 5G and the exponential growth of the number of devices and sensors connected to the internet, the future of DTs is assured. But what do we need to know before working on any project that uses this technology? There are a few simple points that will help increase the chances of success.

The first thing we need to do is to understand the use case, which is the main objective of the model. Without this, we are likely to spend more time and resources. Defining a specific use case will help us understand the definition and detail needed by the model and the types of data we need. And this is key. If we pour in too much data, we will slow down the system and work inefficiently.

Another tip is to start small and then scale the product based on its feasibility, functionality, and MVP prototyping, as well as ensure the inclusivity and accessibility of all stakeholders. Thanks to these, we can align the intentions of everyone, understand the complexity of the projects, and plan coherently.


 <img src="https://cms.mormedi.com/uploads/03_5f88267902.png">



Therefore, once we understand what a digital twin is and the barriers, we could say that:
"It is interesting to use a digital twin whenever we want to aggregate data from multiple sources and systems in order to build a unified and centralized complex model that can relate each data point to analyze the impact of certain system behavior in the past, present, and future to make an informed decision while we also leverage this model for communication purposes."

As we approach the end of this article, we have mainly focused on digital twin technologies and their applications in the operational and industrial sectors. The use of complex statistical formulas and algorithms by scientists has resulted in optimizing industrial processes and minimizing risks. However, as designers and creatives, where do we fit in, and what can we contribute?

Designers have a new material to work with – data. Instead of fearing data, we can use it as a source of information and as material to develop innovative solutions. In the past, design thinking, and user-centered thinking were crucial to defining successful products. Designers must approach the user's needs and fears to create personalized and successful solutions. Similarly, we can view data as an opportunity to create new relationships, cross-sources and build new indices or pieces of information, providing us with more insights into complex contexts.

Designers can now use raw data as creative material, a design base, and a source of inspiration to create products and services that enhance people's lives and design sustainable systems. By applying our skills to this new realm, we can develop more non-direct relationships between data and design complex ecosystems. The creative sector should embrace data and use it as a tool to bring new ideas and perspectives to the table.

large_mid 02-photoshop.png

medium_mid 02-photoshop.png

small_mid 02-photoshop.png

thumbnail_mid 02-photoshop.png

mid 02-photoshop.png

Unleashing the Power of Digital Twins: Embracing Creativity for Maximum Potential.

Mormedi and HyperloopTT win a German Design Award 2023 for HyperPort cargo solution project

Mormedi

Marketing

Unleashing the Power of Digital Twins: Embracing Creativity for Maximum Potential.

Railway Interiors International "Annual Showcase 2022": The shape of things to come