Mormedi landed in New York with offices and an a award as Product Designer of the Year 2022 at the [NY Product Design Awards](https://nydesignawards.com/winner-info.php?id=846) for the project “Designing the freight transportation for the future” with [HyperloopTT](https://www.hyperlooptt.com). 

Mormedi Inc. has been created to strengthen the company's presence in the North American market, under the leadership of the company's founder and CEO, Jaime Moreno. The main focus will be in the United States, where the firm has been working constantly and permanently for more than four years with multinational clients in the mobility and retail sectors. 

"The opening of Mormedi in New York is part of our internationalization plan. More than 50% of our revenue comes from clients from outside of Spain and the US market has an enormous growth potential, both for its size and for its agility in business and innovative capacity," says Jaime Moreno. 

The company currently has headquarters in Madrid, offices in Tokyo, London and New York, as well as business partners around the world. 

# 2022 NY Awards: Product Designer of the Year

Mormedi's arrival in New York has been accompanied by the recognition of the project carried out together with the American company HyperloopTT, "Hyperloop - Defining freight transportation for the future". This distinction is in addition to the [IF Product ](https://ifdesign.com/en/brands-creatives/company/mormedi/3084)Design Award 2022, which the same project received in April this year. 


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Mormedi arrives in New York with a NY Product Design Award 

What is going to happen with transportation in the cities of the future? That is the question we wanted to answer during our latest Talking Futures at Mormedi a few days ago. 

In this opportunity, we had the chance to invite [Fabio Filippini, ](https://www.linkedin.com/in/fabio-filippini-b3705250/)one of the world's leading car designers, creator of the Ferrari 458 Speciale, Ferrari California T, Ferrari GTC4 Lusso, among many other icons, who came from Japan to share his experience with us.

According to Fabio, who has over 30 years of experience in the mobility world, we are going through a major change that is going to transform the way we move within the cities. 
“The transportation world, the automotive world, is going through a major revolution like what happened when the candle went to the electric bulb. **The electric bulb wasn’t born by improving the candle, it was born by changing it completely. Now we are the bulb, but we are the LED bulbs**. We still look the same for this case but in reality, is an even bigger revolution. Because LED is not just light, is many ways of expressing light, information, plenty of things. LED is screens, is flexible light, is medical, it gave a help to completely transform the way surgery is done today”, he explained during his presentation at Mormedi. 

This major change means that nowadays, there are multiple ways of doing mobility, so the solution is no longer a product, but the interconnection between all these multiple forms and services that enable us to move from one place to another. 

“Even car makers and big OEMs are also shifting and changing their way of doing things. For example, [Mobilize](https://www.mobilize.com/es/te-presentamos-mobilize/mobilize-x-renault-group/) is a new service offered by [Renault](https://www.renault.es/?ORIGIN=SEA&CAMPAIGN=es-es-r-l-def-brand-all_products-na-go-classic-marcapura_OMD202112768635&gclid=Cj0KCQjwqoibBhDUARIsAH2OpWiE5wozKd4jQtAiK8jyAiddqAL3BZRNdXdo6BYf7RnrRR93BOBXJpoaApOAEALw_wcB&gclsrc=aw.ds) for car sharing or for different services with a subscription. They develop specific vehicles that are modular. The same base electric vehicle could be for personal individual transportation, for car sharing, for delivery and they have different forms of vehicles. **Car makers are already going over the simple fact of selling products. They started to sell services like it happened with the mobile phone that we don't buy anymore. Most of the time we buy the service, and the mobile phone comes with it**”.

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### What is the challenge? 

Autonomous cars are a reality today, the most recent cars have already an autonomous function. Now the problem is to finalize the integration of the autonomous car into a mixed environment. And this of course is also true with many other ways of transportation, either by air, delivery, people or either by rail, they will have to be integrated, Fabio explained. 

“**We should probably start to think more about cars not so longer as an individual vehicle, which probably will continue to exist in a separate shape, but as a multiple multifunctional moving space that will be available.****bold text** You no longer need don't need space for the driver, you need to have another experience. 

So, the future of transportation in big cities will be multiple form integrated into an offer of multiple services, coordinated and interactive. 


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Fabio Filippini: “The transportation world is going through a major revolution like what happened when the candle went to the electric bulb”

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Here we share the interview given by [Diego García,](https://www.linkedin.com/in/diego-garcia-garcia-design/) Industrial Designer at Mormedi to Izzy Kington for the [Annual Showcase 2022 ](https://rii.mydigitalpublication.co.uk/publication/?m=63352&i=756327&p=40&ver=html5)from Railway Interiors International Magazine. Diego has been part of the team that developed HyperloopTT cargo transportation system, as well as our different projects for Alstom, Quantron and many other mobility initiatives. 

**Have any material innovations or trends caught your attention recently?**

There is a general trend where the user wants to perceive sustainability. Brands from other
sectors, such as Nike or Smile Plastics, show the recycled raw material in their products,
creating a kind of irregularity that is very attractive to the public.

There is a clear trend towards the use of more sustainable materials in train interiors,
considering the whole lifecycle, including where materials come from and how they will be
recycled. For seat upholstery and other textile elements, we’re seeing the use of fabrics and
felts made from recycled PET.

Bio-based materials are being developed as vegan substitutes for animal leather – for
example made from mycelium, coconut or sugar cane fibres. Natural fibres or composites
made from coffee grounds or recycled paper can be used for single-use amenities such as
food trays and packaging.

**Are there any technological trends you’d like to highlight?**

Passengers are surrounded by technology and expect to be able to continue their daily
digital experiences during their trip. There is also an opportunity to modernise and digitalise
parts of the onboard experience, for example incorporating real-time wayfinding
information into signage, and food pre-ordering capabilities.

Thinking further ahead we can imagine AR experiences that enable positive and useful
communication with the user, for example regarding the train’s sustainability credentials,
onboard materials, or historical or geographical information about places along the route.

**Have you seen a change in design priorities of late?****bold text**

There has been an innovative push in aircraft design over the past 20 years, due to
liberalisation and increased competition. The same will happen in rail, so we should see a lot
of change and innovation over the next five to 10 years.

Key drivers for new design approaches include requirements for accessible travel for all
passenger typologies; sustainability; more personalised offerings for specific passenger
needs; and increased integration of digital and physical experiences.

**Are there any other trends you’d like to highlight?**

The industry should take advantage of new EU regulations that will favour the use of the
train over aircraft and cars. Trains should adapt to meet the needs of current travellers and
integrate solutions that are already standard for other means of transport.

An emerging and attractive niche market is luxury trains. This is a new world to be explored,
applying new solutions and technologies to renew this small and traditional sector, creating
aspirational products that improve the image of the brand and operator.

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Railway Interiors International "Annual Showcase 2022": The shape of things to come 

Mormedi arrives in New York with a NY Product Design Award

Mormedi

Marketing

2022 NY Awards: Product Designer of the Year

Railway Interiors International "Annual Showcase 2022": The shape of things to come

Fabio Filippini: “The transportation world is going through a major revolution like what happened when the candle went to the electric bulb”