BBVA
Improving employee experience and communication strategy effectively and through digital content
Client
BBVA
2015
Project
Improving employee experience and communication strategy effectively and through digital content
Context
BBVA asked Mormedi to define the digital content experience and communication strategy at its new headquarters in Madrid.
Solution
Mormedi carried out an analysis to create a content typology framework, differentiating between basic information, messages from HR, corporate content, to develop the digital signage of the bank, and managed to help BBVA transform its employee culture.
What we did
Framework definition, Trend analysis, Global benchmarking, Space analysis, Definition of design principles, Validation of concepts with 11 departments of the bank
The Challenge
BBVA asked Mormedi to define the digital content experience at its new headquarters in Madrid to improve the efficiency of communication with both employees and visitors.
Our approach
Mormedi carried out an analysis to create a content typology framework, differentiating between basic information, messages from HR, corporate content, etc.
We identified 54 content need use-cases, defined by user type, time of day and location. In-depth analysis resulted in the definition of 8 different types of content display, each responding to a specific set of needs.
The look and feel of the content and signage was designed to be easy to understand and reinforce BBVA’s brand.
