The goal was to leverage state of art technology to improve five key experience contexts that had been previously identified regarding the employee and visitor experience: Access, meeting rooms, work desks, printing and visitor center.

During the research phase, we quickly realised that a change of space alone was not enough to trigger the cultural change the bank was trying to achieve. The answer was to design solutions that would enable the employees and visitors to make full use of the potential of this new environment by learning to use new tools, but also – more importantly – new behaviour and patterns of collaboration. In order to successfully implement the required changes, we conducted preliminary workshops, benchmarking, and analysis of best practices before conducting fieldwork with the BBVA team. Key user typologies were defined, experience diagnosis was developed based on interdepartmental interviews and office visits, and this was complemented by space & flow analysis of the HQ and its surroundings.

Our contribution ensured that BBVA's move to its new flagship headquarters in Madrid, was not just about a change of space, but of culture. We also supported BBVA in the implementation phase through design definition, engineering, supervision of fabrication, piloting and testing.