Cultural change
BBVA
![](https://cdn.prod.website-files.com/661e5572eca9e71313a2e6a6/66570087c88b6680ca3005e1_Proposal_5_cartel_entrada_montaje%201%201.jpg)
![](https://cdn.prod.website-files.com/661e32d831419f6d0226209b/6656e1a657782ef533297c1a_linear%20bg.png)
Changing corporate culture by empowering teams to work smarter. We designed the employee experience (EX) for the new BBVA headquarter focused on increasing team productivity and employee satisfaction, consisting in solutions for 184 critical issues, 60% of which had not been previously considered.
![](https://cdn.prod.website-files.com/661e5572eca9e71313a2e6a6/665700d9b098230da3250f72_MicrosoftTeams-image.jpg)
The goal was to leverage state of art technology to improve five key experience contexts that had been previously identified regarding the employee and visitor experience: Access, meeting rooms, work desks, printing and visitor center.
During the research phase, we quickly realised that a change of space alone was not enough to trigger the cultural change the bank was trying to achieve. The answer was to design solutions that would enable the employees and visitors to make full use of the potential of this new environment by learning to use new tools, but also – more importantly – new behaviour and patterns of collaboration. In order to successfully implement the required changes, we conducted preliminary workshops, benchmarking, and analysis of best practices before conducting fieldwork with the BBVA team. Key user typologies were defined, experience diagnosis was developed based on interdepartmental interviews and office visits, and this was complemented by space & flow analysis of the HQ and its surroundings.
Our contribution ensured that BBVA's move to its new flagship headquarters in Madrid, was not just about a change of space, but of culture. We also supported BBVA in the implementation phase through design definition, engineering, supervision of fabrication, piloting and testing.
![](https://cdn.prod.website-files.com/661e5572eca9e71313a2e6a6/66570127c88b6680ca309336_DSC_0310%201.jpg)
![](https://cdn.prod.website-files.com/661e5572eca9e71313a2e6a6/66570127fbc5612878423354_DSC_0317%201.jpg)
![](https://cdn.prod.website-files.com/661e5572eca9e71313a2e6a6/665701271fbbc0482aa4b05d_DSC_0304%201.jpg)
![](https://cdn.prod.website-files.com/661e5572eca9e71313a2e6a6/66570127c12c5f7e4018eba7_DSC_0308%201.jpg)
We designed solutions to provide a seamless employee experience in the context of the company’s move to their new headquarters.
We leveraged this move as an opportunity to facilitate real cultural change through cultural, digital and spatial solutions that would empower and delight employees and visitors .
Meaningful collaboration occurred across
11 departments, involving over 70 stakeholders to co-create solutions for a "new way of working" vision which was tied to the move to BBVA´s new campus north of Madrid, a beautiful building designed by Pritzker prize winning studio Herzog and De Meuron.
![](https://cdn.prod.website-files.com/661e5572eca9e71313a2e6a6/66570164fd852f28d1285238_mapasss%202.jpg)
![](https://cdn.prod.website-files.com/661e5572eca9e71313a2e6a6/66687dde45de19c118b97db4_CIRCULOS.jpg)
We conducted in-depth interviews and co-creation exercises with employees and visitors in order to define a seamless 360° experience for the BBVA campus and visitor center.
Employees | Visitors
The solutions were focused on 3 experience levels:
Spatial, digital and cultural.
Critical improvement areas that were part of the project scope.
- Access
- Meetings Rooms
- Work desks
- Printing & Digitalisation Hubs
- Business Centre
- Business Centre
![](https://cdn.prod.website-files.com/661e5572eca9e71313a2e6a6/66687dde45de19c118b97db4_CIRCULOS.jpg)
We conducted in-depth interviews and co-creation exercises with employees and visitors in order to define a seamless 360° experience for the BBVA campus and visitor center.
Employees | Visitors
The solutions were focused on 3 experience levels:
Spatial, digital and cultural.
Critical improvement areas that were part of the project scope.
- Access
- Meetings Rooms
- Work desks
- Printing & Digitalisation Hubs
- Business Centre
- Business Centre
![](https://cdn.prod.website-files.com/661e5572eca9e71313a2e6a6/665701c29d7ab5c6589270ff_imagen%202%201.jpg)
After sixteen weeks, six client workshops, 184 pain points and 112 concepts, the 71 final solutions were prioritised for implementation within a closing client workshop.
As a next step we worked with BBVA on the detailed development of some of the proposed solutions, with special focus on digital signage and orientation within the campus.