We help companies to uncover business opportunities and successfully bring new solutions to market

Our work

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Global vending and e-payment company Azkoyen tasked Mormedi with creating a new product category and innovating the user experience of its products.

Azkoyen

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Azkoyen needed to create a new product category and innovate the user experience of its products.


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Global vending and e-payment company Azkoyen tasked Mormedi with creating a new product category and innovating the user experience of its products.

Mormedi’s new product protoype was rolled out in the US, and won a Reddot Design Award in 2015.

# The challenge

Azkoyen challenged Mormedi to help create a new product category—gourmet—within the food vending market, and to enhance the customer experience by making it more personalised and enjoyable.

One goal was to differentiate Azkoyen from the competence by bringing together the best of both worlds: vending machines and gourmet cafeterias. In this way, we develop an ecosystem that goes beyond traditional vending, where product and environment converge in a single concept. 

Similarly, in order to create a more attractive and human product, Mormedi had to improve the quality and presentation of the product, its scenography and lighting.

Mormedi focused on optimising the integration of existing technologies into a new product in a disruptive manner, to improve customer experience and increase vending sales.

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# Our approach

To understand the key success factors, Mormedi first studied locations, trends, consumer habits, and needs to create a detailed user experience map which defined critical interaction points in different contexts. 

Mormedi came up with the opportunities for each stakeholder: on the one hand, to offer a 360º quality experience in which three dimensions are considered, environment, machine and content. On the other hand, to offer a potential sales solution for Azkoyen and to open up opportunities for new partnerships.

Based on these findings, Mormedi designed a modular machine that could be tailored to suit different user profiles and environments. The final design used warm and clean materials, modern design and innovative signage. Our product development team accompanied Azkoyen to ensure the quality of the final prototype.



This is a new concept that has brought the gourmet experience to self-service vending

Creating a new value-added category in food vending for Azkoyen

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Improving retail revenue and user experience and with IoT tech

Imersivo

Imersivo had created a new technology that used facial and gestural recognition, which needed to be made into a product that met the needs of the world’s most demanding retailers and customers. 

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Mormedi teamed up with Imersivo to create a new shopping ecosystem, bridging customer experience between the digital and physical world.

During the pilot program, December sales in a TOUS store increased by 30% compared to the previous year.

# The Challenge

Imersivo had created a new technology that used facial and gestural recognition, which needed to be made into a product that met the needs of the world’s most demanding retailers and customers. 

The solution needed to attract online customers and offer a cohesive shopping experience across an ecosystem of multiple channels, both mobile and in-store. 

![Imersivo_2.png](https://cms.mormedi.com/uploads/Imersivo_2_3a7c79ce77.png)
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#Our approach

Mormedi studied the new technology to understand all that it could offer in terms of an enhanced customer experience and how it could help increase sales. We then identified four main opportunity sectors: fashion, accessories, perfumes, and consumer electronics.

Mormedi collaborated with Imersivo in the creation of a retail point-of-sale concept called the “Cube”, developing a prototype, and defining the materials and finishes that would transmit elegance and sophistication.




We hired Mormedi to make our Internet of Things platform tangible. They went far beyondour expectations. 

Improving retail revenue and user experience with IoT tech

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Mormedi helps Mitsubishi Electric formulate global product strategy by executing research in markets around the world.

Mitsubishi Electric

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Mitsubishi Electric needed help in formulating a global product strategy to design and commercialize the next generation of elevators, taking into account the cultural context and local needs of 10 key markets across the globe.

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Mitsubishi Electric approached us to help them formulate a global product strategy to design and commercialize the next generation of elevators, taking into account the cultural context and local needs of 10 key markets across the globe.

# The challenge
Mitsubishi Electric was faced with a global market for elevators that was complex and changing, due to cultural, technological, and commercial factors. 
How could a company win increasing market share in such an environment?

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# Our approach

For almost two years, we partnered with Mitsubishi Electric to research the socio-cultural, aesthetic, and technological factors affecting the elevator provider selection process. We used our global network to gain interviews with the most relevant experts in 10 countries across the globe.

As part of our analysis to inform the product strategy, we also looked into local factors such as the complexity of the decision making and provider selection in order to help Mitsubishi Electric compete more effectively.


Our work in Smart Spaces

We create spaces that connect brands and people beyond the physical

Creating a new value-added category in food vending for Azkoyen

The global vending and e-payment company tasked Mormedi with creating a new product category and innovating the user experience of its products.

Improving retail revenue and user experience with IoT tech

Mormedi teamed up with Imersivo to create a new shopping ecosystem, bridging customer experience between the digital and physical world.

Defining the 2025 vision for the creation of the next generation of elevators

Mitsubishi Electric needed help in formulating a global product strategy to design and commercialize the next generation of elevators, taking into account the cultural context and local needs of 10 key markets across the globe.