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Smart & Conected device
Movistar
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Mormedi worked with Telefónica on an ambitious project to position its brand at the heart of the home, and increase its visibility and customer loyalty, by designing a home environment product line.
Telefónica was looking to create an ecosystem of devices and services that would differentiate it from its competitors and overcome the lack of consistency suffered by the products available on the market at the time.
Work at Mormedi began with a brand analysis and a competitive benchmark study. This informed the product identity manual, which was designed to give a coherent vision to the whole device family and develop an emotional bond between the user and the brand. We accompanied Telefónica from the conceptualization to mass production, including working with the manufacturer to adapt their processes to ensure that the final product respected the original design..
Mormedi designed a home environment product line from the conceptualization to mass production.
A design that blends the human and the technological in a thoughtful way. A family of products made to be displayed in the home, not hidden.
Common proportions mean that the three devices share a design language. Scalable details help unify the range as well as providing scope for future complementary form factors to be introduced.
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Common proportions mean that the three devices share a design language. Scalable details help unify the range as well as providing scope for future complementary form factors to be introduced.
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We worked with Telefonica from concept to launch, liaising with the production team, overcoming issues, checking colours and textures, ensuring the quality of finishes, and the faithfulness of the final product to the original design intent.
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