Repsol
Unlocking digital value in a physical business
Client
Repsol
2015
Project
Unlocking digital value in a physical business
Context
Repsol asked Mormedi to help create innovative digital solutions that would generate new revenue streams and substantial income for the company.
Solution
Mormedi’s work has helped Repsol to define a new type of relationship with their customers; reinforced focus areas for competitiveness; generated scalable business opportunities; and increased the opportunities for brand visibility amongst consumers.
What we did
Analysis, Strategy, Validation with users and stakeholders, Creation of 4 new digital services and their business models.
Mormedi helped Repsol develop concrete, defensible ideas for transformative new business opportunities.
The challenge
With the demand for fossil fuels set to decrease, Repsol asked Mormedi to help create innovative digital solutions that would generate new revenue streams and substantial income for the company.
Our approach
We defined a digital innovation strategy based on insights uncovered from user research, stakeholder interviews, market research, and technology trend analysis. Our team identified opportunity areas, innovation platforms and value propositions, and then prioritised the four value propositions with the most potential in order to develop new business and services models.
Mormedi created digital mock-ups and built revenue projection models for each proposition.
